PRIVACY POLICY

We are very pleased about your interest in our company. Data protection is of particularly high importance to the management of the following publisher of this website: Lucie Michaelis Photography. The use of the website of Lucie Michaelis Photography is generally possible without providing any personal data. However, if a data subject wishes to make use of special services offered by our company via our website, the processing of personal data may become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Lucie Michaelis Photography. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data collected, used and processed by us. Furthermore, this privacy policy informs data subjects about their rights.

As the controller responsible for processing, Lucie Michaelis Photography has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed via this website. Nevertheless, internet-based data transmissions may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone.

1. Definitions

The privacy policy of Lucie Michaelis Photography is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public, as well as for our customers and business partners. To ensure this, we explain the terminology used in advance.

In this privacy policy we use, among others, the following terms:

1) Personal data Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

2) Data subject A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for processing.

3) Processing Processing is any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

4) Restriction of processing Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

5) Profiling Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

6) Pseudonymization Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and subject to technical and organizational measures ensuring that the personal data is not attributed to an identified or identifiable natural person.

7) Controller (responsible for processing) Controller is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

8) Processor Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

9) Recipient Recipient is a natural or legal person, public authority, agency or other body to which personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

10) Third party Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

11) Consent Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which the data subject, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to them.

2. Name and address of the controller

Controller within the meaning of the General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:

Publisher: Lucie Michaelis Photography

Address: Am Himmelsgärtle 14, 71229 Leonberg

Phone: 015228110529

Email: lucie@luciemichaelis.com

Website: www.luciemichaelis.com

3. Cookies

The website of Lucie Michaelis Photography uses cookies. Cookies are text files that are stored and saved on a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters which enables websites and servers to associate the cookie with the specific internet browser in which it was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

By using cookies, Lucie Michaelis Photography can provide users of this website with more user-friendly services that would not be possible without setting cookies.

By means of a cookie, the information and offers on our website can be optimized in the interests of the user. Cookies enable us, as mentioned, to recognize users of our website. The purpose of this recognition is to facilitate the use of our website. For example, a user of a website that uses cookies does not have to enter their access data again each time they visit, because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop: the online shop remembers the items a customer has placed in the virtual shopping cart via a cookie.

In addition, we use cookies on our website that enable an analysis of users’ browsing behavior.

The following data may be transmitted in this way: frequency of page views; search terms entered; use of website functions.

The user data collected in this way is pseudonymized through technical measures. Therefore, it is no longer possible to assign the data to the accessing user. The data is not stored together with other personal data of the users.

When accessing our website, the user is informed about the use of cookies for analytical purposes and their consent to the processing of personal data used in this context is obtained. In this context, reference is also made to this privacy policy.

The legal basis for processing personal data using cookies for analytical purposes is Article 6(1)(a) GDPR, provided that the user has given consent.

The data subject may prevent the setting of cookies by our website at any time by making an appropriate setting in their browser and may thus permanently object to the setting of cookies. In addition, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject disables cookies in their browser, it is possible that not all functions of our website can be used to their full extent.

4. Collection of general data and information

The website of Lucie Michaelis Photography collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The following may be collected: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-pages accessed on our website, (5) the date and time of access, (6) an Internet Protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, Lucie Michaelis Photography does not draw any conclusions about the data subject. Rather, this information is required to (1) deliver the contents of our website correctly, (2) optimize the contents of our website and the advertising for it, (3) ensure the long-term functionality of our IT systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. Therefore, these anonymously collected data and information are evaluated statistically and also with the aim of increasing data protection and data security in our company in order to ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

You can also visit this website without providing any information about your person. To improve our online offering, however, we store (without reference to a person) your access data to this website. This access data includes, for example, the file requested by you or the name of your internet provider. By anonymizing the data, it is not possible to draw conclusions about your person. Not affected by this are the user’s IP addresses or other data that allow the data to be assigned to a user. Such data is not stored together with other personal data of the user.

5. Subscription to our newsletter

On the website of Lucie Michaelis Photography, users are given the opportunity to subscribe to our company’s newsletter. Which personal data is transmitted to the controller when ordering the newsletter is determined by the input form used for this purpose.

Lucie Michaelis Photography informs its customers and business partners at regular intervals by means of a newsletter about offers from the company. The company’s newsletter can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter dispatch. For legal reasons, a confirmation email is sent to the email address entered for the first time for newsletter dispatch using the double opt-in procedure. This confirmation email serves to verify whether the owner of the email address, as a data subject, has authorized receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the internet service provider (ISP) to the computer system used by the data subject at the time of registration, as well as the date and time of registration. Collecting this data is necessary in order to be able to trace (possible) misuse of a data subject’s email address at a later date and therefore serves the legal protection of the controller.

The personal data collected as part of the newsletter registration is used exclusively for sending our newsletter. In addition, newsletter subscribers may be informed by email if this is necessary for the operation of the newsletter service or a related registration, for example in the event of changes to the newsletter offering or changes in technical circumstances.

No personal data collected as part of the newsletter service is passed on to third parties.

The data subject may cancel the newsletter subscription at any time. The consent to the storage of personal data which the data subject has given us for sending the newsletter may be revoked at any time. For the purpose of revoking consent, there is a corresponding link in every newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.

Parts of the content of our newsletter may contain advertising material.

6. Newsletter tracking

The newsletters of Lucie Michaelis Photography contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails that are sent in HTML format in order to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Lucie Michaelis Photography can determine if and when an email was opened by a data subject and which links contained in the email were accessed by the data subject.

Personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the controller in order to optimize the newsletter dispatch and to better tailor the content of future newsletters to the interests of the data subject. This personal data is not passed on to third parties.

Data subjects are entitled at any time to revoke the separate consent declaration given via the double opt-in procedure. After a revocation, this personal data is deleted by the controller. Unsubscribing from receipt of the newsletter is automatically interpreted by Lucie Michaelis Photography as a revocation.

7. Registration on our website

The data subject has the option to register on the website of the controller by providing personal data. Which personal data is transmitted to the controller is determined by the respective input form used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be passed on to one or more processors, for example a parcel service provider, which will also use the personal data exclusively for internal purposes attributable to the controller.

By registering on the website of the controller, the IP address assigned by the internet service provider (ISP) to the data subject, as well as the date and time of registration, are also stored. This data is stored against the background that only in this way can misuse of our services be prevented and, if necessary, enable crimes committed to be clarified. Therefore, storing this data is necessary to safeguard the controller. In principle, this data is not passed on to third parties unless there is a legal obligation to do so or the disclosure serves criminal prosecution.

The voluntary registration of the data subject by providing personal data enables the controller to offer the data subject content or services that, due to their nature, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller’s data records.

Upon request, the controller will provide any data subject at any time with information about which personal data about the data subject is stored. Furthermore, the controller will correct or delete personal data at the request or notice of the data subject, provided that this does not conflict with statutory retention obligations. All employees of the controller are available to the data subject as contacts in this context.

8. Contact option via the website

The website of Lucie Michaelis Photography contains information required by law that enables quick electronic contact with our company and direct communication with us, which also includes a general email address.

If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the controller is stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

9. Comment function in the blog on the website

Lucie Michaelis Photography offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the controller. A blog is a portal maintained on a website, usually publicly accessible, in which one or more persons (bloggers or web bloggers) can post articles or write down thoughts in so-called blog posts. Blog posts can usually be commented on by third parties.

If a data subject leaves a comment in the blog published on this website, the comments left by the data subject are stored and published, together with information on the time the comment was entered and the user name (pseudonym) chosen by the data subject. In addition, the IP address assigned by the internet service provider (ISP) of the data subject is logged. This storage of the IP address is carried out for security reasons and in the event that the data subject violates the rights of third parties or posts unlawful content by submitting a comment. The storage of this personal data is therefore in the controller’s own interest in order to be able to exonerate itself in the event of a legal violation, if applicable.

This collected personal data is not passed on to third parties unless such disclosure is required by law or serves the legal defense of the controller.

10. Routine erasure and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage, or insofar as this is provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies or a retention period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with statutory provisions.

11. Rights of the data subject

1) Right of confirmation

Each data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning them is being processed. If a data subject wishes to exercise this right of confirmation, they may contact any employee of the controller at any time.

2) Right of access

Each data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about the personal data stored about their person and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

· the purposes of the processing;

· the categories of personal data concerned;

· the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organizations;

· where possible, the planned duration for which the personal data will be stored, or, if not possible, the criteria used to determine that duration;

· the existence of the right to request rectification or erasure of personal data concerning the data subject or restriction of processing by the controller or to object to such processing;

· the existence of the right to lodge a complaint with a supervisory authority;

· where the personal data is not collected from the data subject: any available information as to its source;

the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

In addition, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organization. Where this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer. If a data subject wishes to exercise this right of access, they may contact any employee of the controller at any time.

3) Right to rectification

Each data subject affected by the processing of personal data has the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning them. Taking into account the purposes of the processing, the data subject also has the right to have incomplete personal data completed, including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, they may contact any employee of the controller at any time.

4) Right to erasure (right to be forgotten)

Each data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay where one of the following grounds applies and insofar as the processing is not necessary:

· the personal data has been collected or otherwise processed for purposes for which it is no longer necessary;

· the data subject withdraws consent on which the processing is based pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR and where there is no other legal ground for the processing;

· the data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR;

· the personal data has been processed unlawfully;

· the personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject;

the personal data has been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.

If any of the above grounds applies and a data subject wishes to request the erasure of personal data stored by Lucie Michaelis Photography, they may contact any employee of the controller at any time. The employee of Lucie Michaelis Photography will ensure that the erasure request is complied with without undue delay.

Where the personal data has been made public by Lucie Michaelis Photography and our company, as the controller, is obliged pursuant to Article 17(1) GDPR to erase the personal data, Lucie Michaelis Photography shall, taking account of available technology and the cost of implementation, take reasonable measures, including technical measures, to inform other controllers processing the published personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, that personal data, insofar as processing is not required. The employee of Lucie Michaelis Photography will arrange the necessary measures in individual cases.

5) Right to restriction of processing

Each data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

· the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;

· the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of its use instead;

· the controller no longer needs the personal data for the purposes of the processing, but the data subject requires it for the establishment, exercise or defense of legal claims;

the data subject has objected to processing pursuant to Article 21(1) GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

If one of the above conditions is met and a data subject wishes to request restriction of personal data stored by Lucie Michaelis Photography, they may contact any employee of the controller at any time. The employee of Lucie Michaelis Photography will arrange the restriction of processing.

6) Right to data portability

Each data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which was provided by the data subject to a controller, in a structured, commonly used and machine-readable format. The data subject also has the right to transmit this data to another controller without hindrance from the controller to which the personal data was provided, where the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, or on a contract pursuant to Article 6(1)(b) GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising their right to data portability pursuant to Article 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others. To exercise the right to data portability, the data subject may contact any employee of Lucie Michaelis Photography at any time.

7) Right to object

Each data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them which is based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

Lucie Michaelis Photography will no longer process the personal data in the event of an objection unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims.

If Lucie Michaelis Photography processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning them for such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to Lucie Michaelis Photography to the processing for direct marketing purposes, Lucie Michaelis Photography will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to their particular situation, to object to processing of personal data concerning them by Lucie Michaelis Photography for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of Lucie Michaelis Photography or another employee. The data subject is also free to exercise their right to object, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by automated means using technical specifications.

8) Automated individual decision-making, including profiling

Each data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, provided that the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and that law contains suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.

If the decision (1) is necessary for entering into or performance of a contract between the data subject and the controller, or (2) is based on the data subject’s explicit consent, Lucie Michaelis Photography shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view and to contest the decision. If a data subject wishes to exercise rights concerning automated decisions, they may contact any employee of the controller at any time.

9) Right to withdraw consent under data protection law

Each data subject affected by the processing of personal data has the right granted by the European legislator to withdraw their consent to the processing of personal data at any time. If a data subject wishes to exercise their right to withdraw consent, they may contact any employee of the controller at any time.

12. Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (hereinafter: Google). Google Analytics uses so-called “cookies”, which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there.

Due to the activation of IP anonymization on these websites, your IP address will, however, be truncated by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

The purposes of data processing are the evaluation of website usage and the compilation of reports on activities on the website. Further associated services are then to be provided on the basis of the use of the website and the internet. Processing is based on the legitimate interest of the website operator.

You can prevent the storage of cookies by setting your browser software accordingly; however, please note that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin available at the following link: Browser add-on to deactivate Google Analytics.

In addition to or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. This will install an opt-out cookie on your device. This will prevent Google Analytics from collecting data for this website and for this browser in the future as long as the cookie remains installed in your browser.

13. Google AdWords

Our website uses Google conversion tracking. If you reached our website via an advertisement placed by Google, a cookie is set on your computer by Google AdWords. The conversion tracking cookie is set when a user clicks on an advertisement placed by Google. These cookies expire after 30 days and are not used for personal identification.

If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the advertisement and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers.

The information obtained with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that would allow users to be personally identified.

If you do not wish to participate in tracking, you can reject the setting of a cookie required for this purpose, for example by setting your browser to generally disable the automatic setting of cookies or by configuring your browser to block cookies from the domain “googleleadservices.com”.

Please note that you must not delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

14. Google Remarketing

This website uses the remarketing function of Google Inc. The function is intended to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the website visitor’s browser, which makes it possible to recognize the visitor when they access websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements that relate to content that the visitor previously viewed on websites that use Google’s remarketing function.

According to its own statements, Google does not collect any personal data in this process. If you nevertheless do not want Google’s remarketing function, you can generally deactivate it by making the corresponding settings at http://www.google.com/settings/ads.

Alternatively, you can deactivate the use of cookies for interest-based advertising via the Network Advertising Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

15. Legal basis for processing

Article 6(1)(a) GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case for processing operations necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Article 6(1)(b) GDPR. The same applies to processing operations necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfill tax obligations, the processing is based on Article 6(1)(c) GDPR.

In rare cases, the processing of personal data may be necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third parties. In this case, processing would be based on Article 6(1)(d) GDPR.

Ultimately, processing operations may be based on Article 6(1)(f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator, which took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, sentence 2 GDPR).

16. Legitimate interests pursued by the controller or a third party

If processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.

17. Duration for which personal data is stored

The criterion for the duration of storage of personal data is the respective statutory retention period. After the period expires, the corresponding data is routinely deleted, provided that it is no longer required for the performance of a contract or for the initiation of a contract.

18. Statutory or contractual requirements to provide personal data; necessity for contract conclusion; obligation to provide; possible consequences of non-provision

We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contractual partner). In some cases, it may be necessary for the conclusion of a contract that a data subject provides us with personal data which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded.

Before providing personal data, the data subject must contact one of our employees. Our employee will clarify for the data subject, on a case-by-case basis, whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of failure to provide the personal data would be.

19. Changes to this privacy policy

We reserve the right to adapt this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g., when introducing new services. The new privacy policy will then apply to your next visit.

20. Existence of automated decision-making

As a responsible company, we refrain from automated decision-making or profiling.